项目介绍

2026年10月26日

Your responsibility

• Participation in research and teaching activities of the Chair of Marketing
• Conducting own research work in the main areas of the Chair, in particular Consumer Behavior and Product Design
• Support in the conceptualization of innovative teaching formats and their implementation, specifically in the courses „Market Research and Data Analysis“ and „Consumer Behavior and Decision Making“
• Student supervision (Bachelor and Master level)
• Support for the transfer of research findings into business practice

Your profile

• Successfully completed university degree (Master, Diplom or equivalent), preferably in the fields of Business Administration, Economics, Psychology or Statistics
• Research interests in the fields of Marketing and Innovation Management, in particular Consumer Behavior and Product Design desirable
• The ability to teach in German and/or in English is required; willingness to acquire the respective missing language skills
• Teaching skills and strong interest in didactical methods are advantageous
• Expertise in empirical research as well as good knowledge in econometrics or experimental methods are desired