项目介绍

2022年10月10日

The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University’s other programs.

The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and/or provide advanced tools for marketing practice. The faculty publishes widely and many faculty members are members of the review boards of leading journals such as Management Science, Marketing Science, and the Journal of Marketing Research.